Paid Media
Specialist.
Results First.

From 8 Conversions to 102. Same Budget. Rebuilt Account.

The account was bleeding money. Months of spend and just eight conversions to show for it. That works out to £404 to acquire a single customer in a market where that number should sit well under £100.

The structure told the whole story. Broad match keywords pulling irrelevant traffic. No negative keyword list. Bid strategies set to maximise clicks rather than conversions. Ad groups untouched since launch. We stripped it down and rebuilt it from scratch.

New campaign structure. Proper bid strategy targets. A negative keyword framework built from three months of search term data. Conversion tracking that actually worked. In the next period, the same account delivered 102 conversions at £73.72 each. Same product. Same market. Same budget. Just a properly built account.

• Full campaign rebuild from the ground up after auditing the existing structure
• Negative keyword framework built from three months of live search term data
• Bid strategy switched from clicks to conversion optimisation with correct attribution window
• Conversion tracking audited and fixed so the algorithm had clean data to work from

10,500 Conversions. £16.82 Cost Per Lead. £0.23 Per Click.

A UK lead generation account delivering 10,500 conversions at an average cost per conversion of £16.82. Average CPC held at £0.23 throughout the campaign window.

Numbers like these do not happen by accident. They come from tight match type discipline, a clean negative keyword list that gets maintained every week, bid strategy decisions made on actual conversion data rather than gut feel, and ad copy that gets tested and iterated rather than set and forgotten.

• 0.54% CTR maintained consistently across the full campaign window
• CPC of £0.23 held well below industry benchmarks through match type control
• Full bid strategy, audience layering, and negative keyword framework in place

10X ROAS. We Spent N562K and Brought Back N5.7M.

The brief was simple. Sell supplements. The market was Nigeria and Ghana, two markets with high Facebook usage and an audience that responds to direct, benefit-led messaging when it is done properly.

We started with a small test budget. Five ad sets. Three creatives. Week one told us enough. One creative was pulling well above the others. We cut everything that was not working, doubled down on what was, and expanded the audiences carefully as the data came in.

By the end of the campaign window, the account had spent N562,000 and brought back N5.7 million in tracked website purchases. A 10X return. Not a projection. Actual revenue from actual orders. This campaign then scaled to generate over £2M in total revenue within 12 months.

• Full Meta funnel built from cold audience prospecting through to purchase retargeting
• Localised creative strategy tested separately for Nigerian and Ghanaian audiences
• Scaled to over £2M in total revenue within 12 months of sustained management